“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” – David Ogilvy
Innovation begins with a big idea. The passion to transform an idea into a working business is key to the entrepreneurial spirit – entrepreneurs are ordinary people who have the determination and passion to make that transformation happen.
“Necessity is the mother of invention” is a familiar expression and it’s true: new business opportunities are found wherever there is dissatisfaction. If you have the entrepreneurial mindset, you examine an unsatisfactory situation and begin to devise alternatives, variants, and solutions. You hone your idea. You start a business. If your idea is big enough, you can reorient a culture, develop a society or even change the world.
But the critical phase is making the jump from idea to market reality and staying there.
If you’re an employee with a big idea, you may wonder how to convince a superior that the implementation of your idea is worth the cost? As an entrepreneur, you may ask yourself, “Why can’t I develop or sustain long-term strategies?” It’s often difficult to be objective about your big ideas: it’s hard to engage an effective perspective to see your own shortcomings and how best to fill them in.
Currently, a broad swath of marketplaces are being invaded by creators with ideas, sometimes rebranded as “disruptors.” It’s more important than ever to properly manage your own big ideas in order to compete: innovation is critical to your business’s growth and success and you don’t want your idea buried beneath an avalanche of competing, inferior ones.
Somewhat is the best path to help evaluate your idea, ensure it’s sound and develop it from idea to reality? A professional business consultant can provide the perspective and support needed to help your idea – and your organization – thrive.
The Professional Consultant Difference
Any kind of organization can benefit from the innovation delivered by a big idea, including businesses, non-profits, governmental authorities, professional associations, groups and even people. Developmental strategies and standards can be implemented regardless of industry or application.
The initial consideration is to understand the cost involved with developing your idea: a consultant can help you understand the benefits of implementation, which becomes a blueprint to determine value. The outside perspective and industry expertise of a consultant is crucial to generating an objective and accurate value determination.
Another benefit of bringing aboard a consultant: strategic focus. Organisations are designed to focus on their core operations and mission. They are not oriented to focus on strategic evaluation and initiating new ideas. Even more critically, in the rush to reward quick results, organizations often fail to develop staff resources to support strategic requirements. For most organizations, the only solution is to bring in experienced consulting help from the outside, so simultaneous operational and strategic missions can be achieved successfully.
Bottom line: you cannot ask operations-focused staff to adjust overnight to a strategic mission focused on evaluating quality, safety, and costs and expect a successful outcome. They’re simply not equipped with the professional knowledge and experience to get that job done.
But a professional consultant can handle that strategic mission for you, with much-improved results and value.
Innovation Consulting for Your Organisation
There are no limits to what your organization can achieve, but you need to access well-defined strategies and tools to develop your ideas. Don’t be afraid of your big ideas – get outside consulting help and be innovative!
QICE specializes in “big idea” consulting for New Zealand manufacturers and product developers. Trust QICE for:
- Quality, safety, and costs consulting expertise
- Leading experience in the field
- 24/7 availability
- Defined, affordable costs
Contact us to learn more about consulting solutions from QICE that can help you transform your ideas into reality and dominate the innovation curve.